Jeroen Hol himself prefers not to use the term “cowboy market”. But the CEO of Ecotap B.V. does recognise the description for the market for electric car charging stations.
‘It was a young, immature market, without much government regulation. But it was a promising market, which the government wanted to help get off the ground with subsidies, and so the necessary start-ups jumped at the opportunity. Start-ups with a strong focus on sales, but too little attention to the processes behind them.’
The Dutch company Ecotap in Boxtel was one of them. Start-ups wanted to provide their customers with the best possible service by offering them customer-specific products. “Processes were not structured, products were not standardised.” As a result, products became too expensive and were also difficult to service.
‘The organisation needed to be professionalised, in the broadest sense of the word.’ And that is precisely what Hol has been doing since becoming CEO of Ecotap, which was acquired by Legrand at the end of 2021. Embedded in the financially strong Legrand, Ecotap is safe from the volatility of its market.
In addition, the “market slowdown” has enabled the company and its suppliers to thoroughly implement the necessary professionalisation measures. These measures are aimed at making the charging products manufacturable and scalable, and ensuring that they comply with the increasing regulations imposed by the European government.
A battle that Ecotap is winning! Read the full article on the Link Magazine website: